Visual management is a term that is used with increasing frequency and sometimes in a range of contexts. This perhaps conveys the scope that visual management has and the multitude of ways in which it serves an organisation.

Put simply, the ultimate goal of visual management is to continually improve an organisation’s performance. Visual management, however is not a facade that is skin deep – far from it. To be truly effective, a successful visual management strategy will only deliver if it is considered, appraised, embodied and enacted wholeheartedly. 

Visual management connect the dots, bringing together, articulating and communicating – in a cohesive site-wide approach – an organisation’s vision and purpose. It also reflects the business’ core values – as a brand, an employer, supplier or producer and so on. Crucially it should also offer means of driving progress and monitoring working processes, status updates, targets, schedules and operations, as well as supporting staff and underlining key responsibilities. The visual management strategy should also truly reflect – and enhance – the culture of the workplace.

All of these facets of the visual management strategy then need to be translated into cohesive visual tools, systems and displays that are quick and easy to understand, offer instant points of reference as well as conveying a given management approach. They also need to facilitate continuous improvement and translate into a breadth of visuals and devices that appeal to the senses and hopefully also offer the benefit of making the site a more bright and vibrant place in which to work, fostering a sense pride.